{"id":3188,"date":"2022-04-25T11:46:28","date_gmt":"2022-04-25T10:46:28","guid":{"rendered":"https:\/\/thecxacademy.org\/?p=3188"},"modified":"2022-04-25T11:46:28","modified_gmt":"2022-04-25T10:46:28","slug":"your-company-is-compared-to-everyone","status":"publish","type":"post","link":"https:\/\/thecxacademy.org\/your-company-is-compared-to-everyone\/","title":{"rendered":"Your Company Is Compared to Everyone"},"content":{"rendered":"

It is a common school of thought that while carrying out competitive benchmarking, you should compare your company to your direct competitors. The tricky part is that while you can choose to compare yourself to your direct competitors, your customers are comparing you to the last experience they had with any company, even if it was in a different sector.\u00a0<\/span><\/p>\n

For example:\u00a0<\/span><\/em><\/p>\n

A customer bought a new item on Amazon. Majority of the information was prefilled for her. The package was delivered the next day. Later she wanted to get a quote for a mortgage from a bank. She had to fill out multiple forms and wait 2-5 working days for a response.\u00a0<\/span><\/p>\n

It\u2019s unfair. But in this case it is highly likely that she has created some expectations from her experience with Amazon, for that of the bank. The experience in Amazon was quick and easy. While the one in the bank was time consuming.\u00a0<\/span><\/p>\n

 <\/p>\n

It happens subconsciously.\u00a0<\/b><\/p>\n

The customer\u2019s subconscious is filled with feelings they have acquired through different experiences. Once a seed is planted they begin to create expectations that may be unrealistic. Today\u2019s customers have become accustomed to rapid innovation which in turn creates a quick rise in expectations.\u00a0<\/span><\/p>\n

 <\/p>\n

What can be done about it?\u00a0<\/b><\/p>\n

You won\u2019t be able to meet the customer’s expectations every time. However, there are a few things you can do to still provide great customer experience.\u00a0<\/span><\/p>\n