{"id":4743,"date":"2022-08-16T07:29:08","date_gmt":"2022-08-16T07:29:08","guid":{"rendered":"https:\/\/thecxacademy.org\/?page_id=4743"},"modified":"2025-12-10T14:48:47","modified_gmt":"2025-12-10T14:48:47","slug":"fellowship-programme","status":"publish","type":"page","link":"https:\/\/thecxacademy.org\/fellowship-programme\/","title":{"rendered":"Fellowship Programme"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4743\" class=\"elementor elementor-4743\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd60069 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd60069\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ee70c3\" data-id=\"5ee70c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9723e7c elementor-widget elementor-widget-heading\" data-id=\"9723e7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">December Special Offer - Sale Ends December 31st!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7657e3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7657e3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-586a5c3\" data-id=\"586a5c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6a3c67 uael-dual-heading-align-left elementor-widget elementor-widget-uael-dual-color-heading\" data-id=\"d6a3c67\" data-element_type=\"widget\" data-widget_type=\"uael-dual-color-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"uael-module-content uael-dual-color-heading uael-heading-stack-none\">\n\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-before-heading\"><span class=\"elementor-inline-editing uael-dual-heading-text uael-first-text\" data-elementor-setting-key=\"before_heading_text\" data-elementor-inline-editing-toolbar=\"basic\">The CX Academy<\/span><\/span><span class=\"uael-adv-heading-stack\"><span class=\"elementor-inline-editing uael-dual-heading-text uael-highlight-text\" data-elementor-setting-key=\"second_heading_text\" data-elementor-inline-editing-toolbar=\"basic\"> Fellowship Award<\/span><\/span>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf3a84c elementor-widget elementor-widget-text-editor\" data-id=\"bf3a84c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The CX Academy launched the Fellowship in July 2022 to celebrate CX Excellence around the globe. The CX Fellowship is the first of its kind and the highest professional accolade and distinction (FCXA) our industry offers.<\/p><p>The Fellowship recognises leaders and those that aspire to be leaders in the CX profession. The CX Fellowship will play a major role in helping to position the CX industry as a professional discipline that is critical for business success.<\/p><p>The CX Academy is the largest Customer Experience education provider in the world with graduates in over 100 countries. It created the highly respected <strong><a href=\"https:\/\/thecxacademy.org\/advisory-council\/\" target=\"_blank\" rel=\"noopener\">CX Industry Advisory Council<\/a><\/strong> in 2018 to set the global standard for CX certification globally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e202d0f\" data-id=\"e202d0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a6408b elementor-widget elementor-widget-image\" data-id=\"8a6408b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"916\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-website-header-image-1-1024x916.png\" class=\"attachment-large size-large wp-image-14892\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-website-header-image-1-1024x916.png 1024w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-website-header-image-1-300x268.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-website-header-image-1-768x687.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-website-header-image-1-600x537.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-website-header-image-1.png 1040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ff0fae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ff0fae\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c67f789\" data-id=\"c67f789\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ede9f4 elementor-widget elementor-widget-heading\" data-id=\"2ede9f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The CX Academy Fellows 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-09f26c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09f26c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ef8822\" data-id=\"3ef8822\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccb0eaa elementor-widget elementor-widget-image\" data-id=\"ccb0eaa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Raj-Mendes-3.png\" class=\"attachment-full size-full wp-image-14851\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Raj-Mendes-3.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Raj-Mendes-3-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Raj-Mendes-3-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Raj-Mendes-3-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Raj-Mendes-3-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Raj-Mendes-3-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd9b03a elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"dd9b03a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Raj Mendes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1642022 elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"1642022\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/rajmendes\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b7550 elementor-widget elementor-widget-heading\" data-id=\"21b7550\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Managing Director at CEC Client Executive and Technology SME <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feee8b4 elementor-widget elementor-widget-text-editor\" data-id=\"feee8b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Raj is Founder and Managing Director of CEC, and brings over 30 years of experience in delivering customer-focused technology solutions that drive holistic enterprise transformations, integrating CX with tech and organisational design for sustainable outcomes.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400;\">Raj ensures overall program success and serves as the primary engagement lead with executive leaders and the board. With his engineering and technology background, he bridges your technology investments with customer outcomes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-829b674\" data-id=\"829b674\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5283009 elementor-widget elementor-widget-image\" data-id=\"5283009\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Mark-Hamill.png\" class=\"attachment-full size-full wp-image-14852\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Mark-Hamill.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Mark-Hamill-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Mark-Hamill-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Mark-Hamill-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Mark-Hamill-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Mark-Hamill-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b32d5f elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"2b32d5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mark Hamill<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf26a56 elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"cf26a56\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/markhamill1\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-527b7e5 elementor-widget elementor-widget-heading\" data-id=\"527b7e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Co-Founder and CEO of ARCET Global<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce99316 elementor-widget elementor-widget-text-editor\" data-id=\"ce99316\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mark is the Co-Founder and CEO of ARCET Global. He is a leader in creating engaging content-led events and building business communities across the Middle East, Europe and the Americas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">CX has been a core part of Mark&#8217;s entire career, from mystery shopping and measurement projects, to training and consultancy, and running over 50 CX related awards and events over the past 15 years. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-28fdfc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28fdfc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8372940\" data-id=\"8372940\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f86966a elementor-widget elementor-widget-image\" data-id=\"f86966a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Ammar-Attar-FCXA.png\" class=\"attachment-full size-full wp-image-14853\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Ammar-Attar-FCXA.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Ammar-Attar-FCXA-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Ammar-Attar-FCXA-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Ammar-Attar-FCXA-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Ammar-Attar-FCXA-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Ammar-Attar-FCXA-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c3dc5 elementor-widget elementor-widget-heading\" data-id=\"53c3dc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ammar Abdullah Attar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d491d elementor-widget elementor-widget-heading\" data-id=\"44d491d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CX Strategist | Pilgrimage &amp; High-Density Experience Consultant | Advisor, Two Holy Mosques Authority<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c837cf elementor-widget elementor-widget-text-editor\" data-id=\"6c837cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dr. Ammar Abdullah Attar, MD, PhD, MBA, FCXA, is a distinguished CX strategist and experience enabler whose work bridges innovation, service excellence, and human-centred design. A Consultant in Preventive Medicine and holder of a PhD in Innovation Management, he has spent more than 20 years adapting global CX best practices to the unique context of the Two Holy Mosques in Saudi Arabia \u2014 a mission closely tied to both his professional purpose and personal devotion.<\/span><\/p><p><span style=\"font-weight: 400;\">In his role at the General Authority of the Two Holy Mosques, Dr. Ammar leads initiatives aimed at enhancing the experience of millions of pilgrims and visitors each year, strengthening service quality and elevating operational readiness across the holy sites.<\/span><\/p><p><span style=\"font-weight: 400;\">As a CX Fellow (FCXA), he advises governmental, religious, and destination organisations on CX transformation and experience-driven change, while developing advanced CX capabilities aligned with Saudi Vision 2030 and the Pilgrim Experience Program.<\/span><\/p><p><span style=\"font-weight: 400;\">A people-first leader, Dr. Ammar is committed to elevating the pilgrim journey and empowering those around him to do the same. He also serves as a faculty member at Umm Al-Qura University, mentoring postgraduate students and helping build the next generation of CX talent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f4094c\" data-id=\"4f4094c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75138ea elementor-widget elementor-widget-image\" data-id=\"75138ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Martin-Hill-Wilson.png\" class=\"attachment-full size-full wp-image-14854\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Martin-Hill-Wilson.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Martin-Hill-Wilson-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Martin-Hill-Wilson-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Martin-Hill-Wilson-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Martin-Hill-Wilson-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2025-Martin-Hill-Wilson-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cad479e elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"cad479e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Martin Hill-Wilson<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46b8112 elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"46b8112\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/customermanagement\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebe090 elementor-widget elementor-widget-heading\" data-id=\"3ebe090\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Owner at Brainfood Consulting | Co-Founder at Brainfood Training<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b9628 elementor-widget elementor-widget-text-editor\" data-id=\"b6b9628\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An active contributor to the global CX community, Martin is a frequent conference chair, keynote speaker, author, awards judge and industry mentor.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">He has facilitated thousands of learner journeys across sectors and geographies on topics including Social Customer Service, Emotive CX for Customer Interaction, Empathy Check-Ups and AI for Non-Technical Minds. All are designed to disrupt and reset the \u2018art of the possible\u2019 using new operating models powered by foundation user education.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Over the years he has been recognised in multiple rankings of leading CX and customer service influencers and continues to support organisations and leaders who want to build more human, responsible and commercially robust approaches to customer and colleague experience in an AI-driven world.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a6307a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a6307a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d8f963\" data-id=\"2d8f963\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0caafcb elementor-widget elementor-widget-heading\" data-id=\"0caafcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The CX Academy Fellows 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-655d248 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"655d248\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f6f1a73\" data-id=\"f6f1a73\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2c33c8 elementor-widget elementor-widget-image\" data-id=\"d2c33c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-HunNi-Liew.png\" class=\"attachment-full size-full wp-image-14855\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-HunNi-Liew.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-HunNi-Liew-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-HunNi-Liew-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-HunNi-Liew-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-HunNi-Liew-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-HunNi-Liew-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef6f77 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"9ef6f77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">HunNi Liew<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8040c99 elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"8040c99\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/hnliew2007\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da68d78 elementor-widget elementor-widget-heading\" data-id=\"da68d78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Head of Business Transformation at DHL Express Malaysia <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74c277 elementor-widget elementor-widget-text-editor\" data-id=\"e74c277\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HunNi is the Head of Business Transformation for DHL Express Malaysia. She has over 28 years of experience in the corporate world, working with the world\u2019s most international company in 13 different roles \u2013 5 years in project &amp; program management, 2 years in business services &amp; solutions for global MNCs, over 10 years in sales management, planning &amp; development and over 5 years in operations development during which she also led the corporate cultural change &amp; employee engagement program for Malaysia &amp; Brunei.\u00a0<\/p><p>Having managed successful teams for over 22 years, HunNi believes that to be a great leader, one of the most important skills to have is effective &amp; impactful communication to continuously engage, equip &amp; empower her people.\u00a0<\/p><p>She is also passionate about coaching &amp; developing people to unleash their potential. HunNi mentors young people and currently leads the DHL Express Malaysia\u2019s transformation agenda focused on digitalization and enhancing customer experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-57bd4ed\" data-id=\"57bd4ed\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f005c7 elementor-widget elementor-widget-image\" data-id=\"8f005c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Adriana-Cavallo.png\" class=\"attachment-full size-full wp-image-14856\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Adriana-Cavallo.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Adriana-Cavallo-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Adriana-Cavallo-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Adriana-Cavallo-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Adriana-Cavallo-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Adriana-Cavallo-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-190e8d8 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"190e8d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adriana Cavallo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f552aac elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"f552aac\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/adrianacavallo\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88eb92c elementor-widget elementor-widget-heading\" data-id=\"88eb92c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">General Manager - Customer Experience (APAC) at BGL Corporate Solutions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6287b5 elementor-widget elementor-widget-text-editor\" data-id=\"d6287b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With over a decade of experience within the Software industry, Adriana brings a wealth of expertise and a genuine passion for customers to her role at BGL Corporate Solutions. Leading various teams across the Asian Pacific region to deliver exceptional customer experiences, her tenure has been marked by transformative initiatives, particularly in automating internal processes to streamline operations and enhance efficiency.<\/p><p>&nbsp;Adriana is deeply invested in creating lasting impressions through every interaction with customers and employees. Whether it&#8217;s creating seamless onboarding processes or fostering a culture of continuous improvement, she ensures that the customer and employee journey intertwine harmoniously, resulting in experiences that are not just satisfactory but truly memorable.&nbsp;<\/p><p>In a landscape where technology evolves rapidly and customer expectations continue to increase, Adriana remains committed in her mission to elevate the customer experience to new heights.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f578c9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f578c9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f6f0449\" data-id=\"f6f0449\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fc12d1 elementor-widget elementor-widget-image\" data-id=\"8fc12d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Rashad-Issa.png\" class=\"attachment-full size-full wp-image-14857\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Rashad-Issa.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Rashad-Issa-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Rashad-Issa-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Rashad-Issa-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Rashad-Issa-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Rashad-Issa-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6e0277 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"c6e0277\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rashad Issa, FCQI FCXA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6389085 elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"6389085\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/rashadissa\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b8629f elementor-widget elementor-widget-heading\" data-id=\"5b8629f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Chair of the Board of Trustees at CQI | The Chartered Quality Institute<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3103641 elementor-widget elementor-widget-text-editor\" data-id=\"3103641\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rashad is a Non Executive Director, strategy specialist and an operational Quality, governance &amp; assurance expert.<\/p><p>With a proven track record of guiding ambitious businesses to operational excellence, Rashad is the Chairman of the Board of Trustees of the Chartered Quality Institute (CQI) and an advisor on the EDI committee with Project Management Institute (PMI).<\/p><p>He is the Quality and Business Improvement Lead at the Baltic Exchange spearheading efforts to optimise regulatory compliance in financial benchmarks, fostering efficiency and excellence.<\/p><p>Rashad is a thought leader leveraging his platform as a Podcaster and a Blogger. As the founder of the Rashad in Conversation podcast and the How To Quality\u00a9\ufe0f series, he sheds the light on the indispensable value that the Quality profession contributes to businesses worldwide, sharing inspiring success stories from global leaders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b42731b\" data-id=\"b42731b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46d8658 elementor-widget elementor-widget-image\" data-id=\"46d8658\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Adam-Kahn.png\" class=\"attachment-full size-full wp-image-14858\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Adam-Kahn.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Adam-Kahn-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Adam-Kahn-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Adam-Kahn-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Adam-Kahn-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Adam-Kahn-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ba0f4 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"56ba0f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adam Khan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96e897 elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"a96e897\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/adam-k-1354a06b\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01c79ff elementor-widget elementor-widget-heading\" data-id=\"01c79ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CX and Service Design Consultant<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85d8a0 elementor-widget elementor-widget-text-editor\" data-id=\"a85d8a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With over a decade of experience in consulting and a specialised focus on contact centres for the past six years, Adam is a passionate advocate for customer experience excellence.\u00a0<\/p><p>He has built a career at the intersection of customer-centric transformation and digital innovation, immersing himself in end-to-end customer journeys and pioneering solutions that drive satisfaction, loyalty and operational efficiencies. Adam\u2019s cross-industry expertise gives him a nuanced perspective on diverse customer touchpoints, from orchestrating seamless digital experiences to creating transformative CX strategies.\u00a0<\/p><p>Adam\u2019s approach is rooted in a genuine enthusiasm for understanding the customer\u2019s perspective. He combines a deep understanding of service design with a commitment to continuous improvement, ensuring that customer experiences evolve to meet today\u2019s digital demands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-20b6108 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20b6108\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a38637\" data-id=\"1a38637\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e85b54 elementor-widget elementor-widget-image\" data-id=\"9e85b54\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Simon-Hughes.png\" class=\"attachment-full size-full wp-image-14859\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Simon-Hughes.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Simon-Hughes-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Simon-Hughes-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Simon-Hughes-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Simon-Hughes-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Simon-Hughes-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb4c78d elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"eb4c78d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Simon Hughes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2745d4 elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"d2745d4\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/simonhughes1\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dca7a0 elementor-widget elementor-widget-heading\" data-id=\"3dca7a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Senior CX and Insights Business Partner at AXA Insurance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-474f535 elementor-widget elementor-widget-text-editor\" data-id=\"474f535\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With an undergrad in Psychology from the University of New South Wales (UNSW) and an MBA from the University of Technology, Sydney (UTS) Simon has worked on brands such as AXA, AIB, SkyTV, Guinness, Heineken, Coca Cola, Tesco, Sony and the Volkswagen Group, to name a few, over the last 25 years.\u00a0<\/p><p>His interests and skill set includes consumer and market research, market mix analytics, proposition development and strategic planning and implementation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ab3fc4\" data-id=\"5ab3fc4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd33cba elementor-widget elementor-widget-image\" data-id=\"cd33cba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Sarah-Dennett.png\" class=\"attachment-full size-full wp-image-14860\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Sarah-Dennett.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Sarah-Dennett-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Sarah-Dennett-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Sarah-Dennett-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Sarah-Dennett-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2024-Sarah-Dennett-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d0943d elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"7d0943d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sarah Dennett<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad5ff03 elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"ad5ff03\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/sarahdennettcx\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db2419 elementor-widget elementor-widget-heading\" data-id=\"1db2419\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer Experience Lead at Croda<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5eaff elementor-widget elementor-widget-text-editor\" data-id=\"4e5eaff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sarah has worked as a CX and insights professional for 8 years. She started her career in Customer Service at Johnson&amp;Johnson and then moved into customer analytics at Smith&amp;Nephew as Business Intelligence Manager.\u00a0<\/p><p>Her CX career started with a role in the Global Business Services function of Smith&amp;Nephew. She now works for Croda \u2013 a global speciality chemical manufacturer \u2013 where she leads on VoC insights strategy and champions the CX learning and development programme.\u00a0<\/p><p>Sarah is focused on generating a thorough understanding of both rational and emotional customer needs and enabling Croda to turn this insight into customer centric actions that achieve their purpose of \u2018Smart Science to improve lives\u2019.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9378d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9378d4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3ae41c\" data-id=\"c3ae41c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56695ef elementor-widget elementor-widget-heading\" data-id=\"56695ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The CX Academy Fellows 2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-81bbf02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81bbf02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2aa15ff\" data-id=\"2aa15ff\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41a7fbd elementor-widget elementor-widget-image\" data-id=\"41a7fbd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Sandra-Fornasier.png\" class=\"attachment-full size-full wp-image-14865\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Sandra-Fornasier.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Sandra-Fornasier-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Sandra-Fornasier-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Sandra-Fornasier-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Sandra-Fornasier-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Sandra-Fornasier-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eacda8 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"2eacda8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sandra Fornasier (CCXP)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ccb33 elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"f5ccb33\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/sandra-fornasier-ccxp-b0a0514\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed84306 elementor-widget elementor-widget-heading\" data-id=\"ed84306\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Director of Customer Insights and Success Experience at Autodesk<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce4c92 elementor-widget elementor-widget-text-editor\" data-id=\"8ce4c92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Impassioned Customer Experience professional with 20+ year proven track record at building customer experiences that naturally guarantee mutually successful business outcomes in a B2B context. She cultivates a deep understanding of customer needs and behaviours and leverages data-driven insights to develop customer-centric strategies that drive brand loyalty.\u00a0<\/p><p><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text );\">CCXP certified, skilled at defining and executing on CX strategies, experience design and journey management, and inspiring cross-functional leadership teams to action. Her passion for delivering outstanding customer experiences has earned her a reputation as a visionary leader in the field.<\/span><\/p><p><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text );\">Her background in customer advocacy, customer success management, project and product management as well as software architecture keeps her laser focused on CX strategies that impact Business Results.<\/span><\/p><p>\u201cWhat you don\u2019t measure, you can\u2019t improve\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f999973\" data-id=\"f999973\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-019d28e elementor-widget elementor-widget-image\" data-id=\"019d28e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Lorraine-Walsh.png\" class=\"attachment-full size-full wp-image-14866\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Lorraine-Walsh.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Lorraine-Walsh-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Lorraine-Walsh-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Lorraine-Walsh-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Lorraine-Walsh-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Lorraine-Walsh-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d242d elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"96d242d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lorraine Walsh<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1398890 elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"1398890\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/lorraine-walsh-7a68b082\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c726ec8 elementor-widget elementor-widget-heading\" data-id=\"c726ec8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Director of Customer Experience at Laya Healthcare<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5a27d elementor-widget elementor-widget-text-editor\" data-id=\"3d5a27d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Passionate about CX, with over 20 years in the health insurance industry, Lorraine is Director of Customer Experience at Laya Healthcare since 2019 and sits on the Executive team. She leads the development and implementation of the CX strategy for Laya and she holds responsibility for customer services within the business. The business is currently transforming contact and communication to and from its Laya members.\u00a0<\/p><p>Previous to this, Lorraine was Head of Marketing where she managed the successful rebrand to Laya Healthcare in May 2012.\u00a0<\/p><p>Lorraine holds a business degree specialising in marketing and a diploma in strategic marketing management. She is a member of the Irish Management Institute and the Irish Marketing Institute.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-33f4a39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33f4a39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9d6c536\" data-id=\"9d6c536\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d02c0ef elementor-widget elementor-widget-image\" data-id=\"d02c0ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Gemma-Colby.png\" class=\"attachment-full size-full wp-image-14867\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Gemma-Colby.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Gemma-Colby-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Gemma-Colby-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Gemma-Colby-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Gemma-Colby-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2023-Gemma-Colby-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e507275 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e507275\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gemma Colby<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790aa29 elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"790aa29\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/gemma-colby-21175132\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b43a665 elementor-widget elementor-widget-heading\" data-id=\"b43a665\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Head of CX at First Central Insurance Group<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3448cdf elementor-widget elementor-widget-text-editor\" data-id=\"3448cdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gemma Colby is an experienced senior CX leader having worked across a wide range of industries. She is currently Head of Customer Experience at First Central Insurance Group.\u00a0<\/p><p>It&#8217;s fundamentally people that makes Gemma tick. Whether that&#8217;s developing up and coming leaders and CX talent or designing great customer experiences and CX strategies, Gemma is passionate about human beings and the transformation that can be delivered through empowerment.\u00a0<span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text );\">Excited by opportunities to contribute to organisations that have ambitious plans with a clear human centred purpose.\u00a0<\/span><\/p><p><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text );\">She is proudly a board member at Islington and Shoreditch Housing Association since 2022 and a \u2018Women in CX\u2019 community founding member since its launch in March 2021.\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text );\">Most recently being named one of CXM&#8217;s top 25 CX Professionals of 2023 and winning CX Leader of the Year at the UK Customer Experience Awards 2021 for customer centricity transformation work delivered at Yell, Gemma has been recognised for the impact she has had.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c85be69\" data-id=\"c85be69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76ea37d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76ea37d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efd3be8\" data-id=\"efd3be8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2852596 elementor-widget elementor-widget-heading\" data-id=\"2852596\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The CX Academy Fellows 2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-71e3316 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71e3316\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c8db98\" data-id=\"9c8db98\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90b39cf elementor-widget elementor-widget-image\" data-id=\"90b39cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-David-Conway.png\" class=\"attachment-full size-full wp-image-14868\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-David-Conway.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-David-Conway-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-David-Conway-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-David-Conway-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-David-Conway-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-David-Conway-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc09da elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"dfc09da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">David Conway<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0279daa elementor-widget elementor-widget-heading\" data-id=\"0279daa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Chief Strategy and Customer Director KPMG Nunwood<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d72ca0b elementor-widget elementor-widget-text-editor\" data-id=\"d72ca0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>David has served on the board as an executive director of three large UK financial institutions leading customer and marketing functions.\u00a0<\/p><p>He co-founded the Customer Experience business which specialised in CX transformation programmes. This included the development and design of CX technology platform Customer Experience Cloud and the methodological approaches to successful CX implementation.\u00a0<\/p><p>He created the Six Pillars of Experience, the methodology for experience design and measurement now used by 100s of companies globally from Russia to Brazil.\u00a0<\/p><p>David has worked with organisations like Virgin Atlantic, RBS, NatWest, Centrica, Woolworths Australia and many more, which resulted in large scale improvement as measured by the CEE CX Index where each of these companies improved their position by 50 plus places.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bbc974d\" data-id=\"bbc974d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36a644b elementor-widget elementor-widget-image\" data-id=\"36a644b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Diane-Magers.png\" class=\"attachment-full size-full wp-image-14869\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Diane-Magers.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Diane-Magers-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Diane-Magers-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Diane-Magers-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Diane-Magers-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Diane-Magers-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a8087 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"b4a8087\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diane Magers (CCXP)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403aaf8 elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"403aaf8\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/dianemagers\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd8ff3 elementor-widget elementor-widget-heading\" data-id=\"6fd8ff3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Founder and CEO Experience Catalysts<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d22ce4 elementor-widget elementor-widget-text-editor\" data-id=\"0d22ce4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Diane Magers is an experience catalyst. Skilled in creating Experience Management business value and systematically changing organisations to align around experience and drive financial impact. She believes sustainable change requires embedding customer and experience capabilities into all parts of an organisation.\u00a0<\/p><p>She specialises in enabling brands with skills and competencies like design thinking, journey management, and value mapping to drive sustainable shifts in how organisations work to achieve results.\u00a0<\/p><p>Diane has over 25 years of transforming experiences working in and with brands such as Sysco, AT&amp;T, State Farm, Dale Carnegie, CommScope, Invisalign, Ciena, Freeman, Cisco, and Sodexho.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27f76fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27f76fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-af08423\" data-id=\"af08423\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3eb8a60 elementor-widget elementor-widget-image\" data-id=\"3eb8a60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Paul-Bailey.png\" class=\"attachment-full size-full wp-image-14870\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Paul-Bailey.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Paul-Bailey-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Paul-Bailey-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Paul-Bailey-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Paul-Bailey-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Paul-Bailey-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57965d8 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"57965d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paul Bailey<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67fd521 elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"67fd521\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/paul-bailey-7695b216\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42c0fee elementor-widget elementor-widget-heading\" data-id=\"42c0fee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Head of Global Marketing &amp; Communications, IDA Ireland | Previous: Head of CX at the Irish League of Credit Unions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00cdc84 elementor-widget elementor-widget-text-editor\" data-id=\"00cdc84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Paul Bailey is a firm advocate of the ethical imperative to provide excellent customer experience and service to both internal and external customers of organisations.\u00a0<\/p><p>He was Head of Communications at the Irish League of Credit Unions (ILCU).\u00a0<span style=\"font-style: inherit; font-weight: inherit;\">Irish credit unions have come first in the annual CXi research report every year since the research began in 2015. He has over 30 years\u2019 experience at a senior management level in organisations across the statutory and voluntary sectors in Ireland.\u00a0<\/span><\/p><p>Paul is member of the Public Relations Institute of Ireland (PRII) and the Institute of Directors in Ireland and a former Board member of Barretstown.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a19c9bc\" data-id=\"a19c9bc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36b2e92 elementor-widget elementor-widget-image\" data-id=\"36b2e92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Leena-Basrur.png\" class=\"attachment-full size-full wp-image-14872\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Leena-Basrur.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Leena-Basrur-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Leena-Basrur-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Leena-Basrur-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Leena-Basrur-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Leena-Basrur-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d006de8 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"d006de8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Leena Basrur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c1212 elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"70c1212\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/leena-basrur-4709064\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89e3eb elementor-widget elementor-widget-heading\" data-id=\"f89e3eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Founder and Chair of Direxions - A Leading Customer Consultancy Group in India<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5891cba elementor-widget elementor-widget-text-editor\" data-id=\"5891cba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A postgraduate in Statistics, Leena spent 6 years in Media in Ogilvy &amp; Mather, before starting DataBasics Direct &amp; Media Services in 1992, specialising in Direct Communication solutions for the media industry.\u00a0<span style=\"font-style: inherit; font-weight: inherit;\">Today it is one of India\u2019s largest, most successful and most experienced loyalty and customer engagement agency.\u00a0<\/span><\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">An industry stalwart, over the last 25 years Leena has been associated with over 80 customer relationship programs for marquee brands across retail, hospitality, financial services, telecom, CPG and healthcare industries, targeting customers, channel, employees and influencers.\u00a0<\/span><\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">She is the Vice Chairman of the InterDirect Network of independent Direct, Digital Marketing and CX companies with members from over 20 countries and she has been a speaker at conferences in India and International Customer Relationship Marketing conferences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-264b9cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"264b9cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7937948\" data-id=\"7937948\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a57f5bf elementor-widget elementor-widget-image\" data-id=\"a57f5bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Don-Peppers.png\" class=\"attachment-full size-full wp-image-14871\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Don-Peppers.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Don-Peppers-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Don-Peppers-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Don-Peppers-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Don-Peppers-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Don-Peppers-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ceddf elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"26ceddf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Don Peppers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e86ae8d elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"e86ae8d\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/donpeppers\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f52a4e7 elementor-widget elementor-widget-heading\" data-id=\"f52a4e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer Experience Expert | Keynote Speaker | Business Author | Founder of Peppers &amp; Rogers Group<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470acdf elementor-widget elementor-widget-text-editor\" data-id=\"470acdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recognised as one of the world\u2019s leading authorities on customer-focused business strategies, Don Peppers is an acclaimed author, speaker and co-founder of the management consultant firm, Peppers &amp; Rogers Group.\u00a0<\/p><p>His new company, CX Speakers, delivers workshops, keynote presentations and thought leadership consulting focused on customer experience topics.\u00a0<\/p><p>Don Peppers\u2019 work routinely examines the business issues that today\u2019s global enterprises are grappling with while trying to maintain a competitive edge in their marketplace. He focuses on the customer experience and its related topics, which range from digital technologies, disruption, and innovation to customer metrics, social selling, customer success, customer advocacy, trust, and corporate culture.\u00a0<\/p><p>In 2015, Satmetrix listed Don and Martha Rogers #1 on their list of the Top 25 most influential customer experience leaders.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5042669\" data-id=\"5042669\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1899061 elementor-widget elementor-widget-image\" data-id=\"1899061\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Martha-Rogers.png\" class=\"attachment-full size-full wp-image-14877\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Martha-Rogers.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Martha-Rogers-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Martha-Rogers-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Martha-Rogers-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Martha-Rogers-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Martha-Rogers-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-114934b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"114934b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Martha Rogers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-754acaa elementor-widget elementor-widget-heading\" data-id=\"754acaa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Acclaimed Author, Speaker | Founder of Peppers &amp; Rogers Group<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae9cf7 elementor-widget elementor-widget-text-editor\" data-id=\"fae9cf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recognised for over 25 years as one of the world\u2019s leading authorities on customer-focused business strategies, Dr. Martha Rogers is an acclaimed author and co-founder of Peppers &amp; Rogers Group.\u00a0<\/p><p>In 2015, Rogers founded Trustability Metrix, designed to help companies understand how they are trusted by customers, employees and business peers.\u00a0<\/p><p>Her latest endeavor with Don Peppers is the formation of CX Speakers, a new company which delivers workshops, keynote presentations and thought leadership consulting focused on customer experience topics.\u00a0<\/p><p>With co-author and business partner Don Peppers, Rogers has produced a legacy of international best-sellers that collectively sold well over a million copies in 18 languages. Their first book, The One to One Future (Doubleday, 1993), was called by Inc. Magazine\u2019s editor-in-chief \u201cone of the two or three most important business books ever written.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-441eb7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"441eb7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-07e7a68\" data-id=\"07e7a68\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5752d6 elementor-widget elementor-widget-image\" data-id=\"f5752d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Shep-Hyken.png\" class=\"attachment-full size-full wp-image-14878\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Shep-Hyken.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Shep-Hyken-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Shep-Hyken-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Shep-Hyken-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Shep-Hyken-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellow-2022-Shep-Hyken-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e8960 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"f0e8960\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shep Hyken<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b374c elementor-widget__width-auto elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"67b374c\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-e5b22ed\" href=\"https:\/\/www.linkedin.com\/in\/shephyken\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b1730 elementor-widget elementor-widget-heading\" data-id=\"13b1730\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer Service and Customer Experience Expert | Keynote Speaker | NYT Bestselling Author<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef9769 elementor-widget elementor-widget-text-editor\" data-id=\"3ef9769\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shep Hyken is a customer service and experience expert and a New York Times and Wall Street Journal bestselling author. Shep works with companies and organisations that want to build loyal relationships with their customers and employees.\u00a0<\/p><p>His articles have been read in hundreds of publications, and he\u2019s the author of 8 books, including his newest book &#8220;I\u2019ll Be Back: How to Get Customers to Come Back Again and Again&#8221;.\u00a0<\/p><p>He is also the creator of The Customer Focus\u2122, a customer service training program that helps clients develop a customer service culture and loyalty mindset.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-158190e\" data-id=\"158190e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbf4188 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbf4188\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9d797f\" data-id=\"e9d797f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee3d16a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee3d16a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d97c54b\" data-id=\"d97c54b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-939463a elementor-widget elementor-widget-image\" data-id=\"939463a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls4.png\" class=\"attachment-large size-large wp-image-14886\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls4.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls4-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls4-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls4-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls4-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls4-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1b2f194\" data-id=\"1b2f194\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82bfd51 elementor-widget elementor-widget-image\" data-id=\"82bfd51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls3.png\" class=\"attachment-large size-large wp-image-14885\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls3.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls3-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls3-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls3-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls3-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls3-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6d16f90\" data-id=\"6d16f90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-851d140 elementor-widget elementor-widget-image\" data-id=\"851d140\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls2.png\" class=\"attachment-large size-large wp-image-14884\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls2.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls2-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls2-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls2-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls2-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls2-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4f43cef\" data-id=\"4f43cef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89cbd93 elementor-widget elementor-widget-image\" data-id=\"89cbd93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"833\" src=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls.png\" class=\"attachment-large size-large wp-image-14883\" alt=\"\" srcset=\"https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls.png 833w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls-300x300.png 300w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls-150x150.png 150w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls-768x768.png 768w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls-600x600.png 600w, https:\/\/thecxacademy.org\/wp-content\/uploads\/2025\/12\/CX-Fellows-holding-their-scrolls-100x100.png 100w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-59600b3 elementor-widget elementor-widget-text-editor\" data-id=\"59600b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The fellowships will be awarded to CX champions around the world that have made a great impact (and still do) on the industry throughout their careers. It will recognise leaders and those that aspire to be leaders in the CX profession and further afield. In particular those who have gone above and beyond in the CX sector.<\/p><p>To ensure that this is the case we created a set of criteria to help the awarding process.<\/p><p>Among others, they need to have a deep knowledge and commitment to CX and EX, backed with a number of years of real-world experience. Each chosen fellow has to be involved in customer and employee initiatives that empower and motivate staff to do what is right for the customer. All fellows will be invited to join a global CX community to mentor and participate in future CX positioning initiatives. Essentially they will become the ambassadors for our profession in the future.<\/p><p>If you wish to recommend a future fellowship candidate, please email Julian Douglas at <a href=\"mailto:julian@thecxacdemy.org\">julian@thecxacademy.org<\/a> and we will happily share the full selection criteria, rules of the program along with and a Fellowship application to help you prepare the relevant detail for our Industry Advisory Council meeting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cf7a937 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cf7a937\" data-element_type=\"section\" id=\"request-more\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ea46fe\" data-id=\"1ea46fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-788dd76 elementor-widget elementor-widget-heading\" data-id=\"788dd76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Request more details<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-594f9ac1 elementor-widget elementor-widget-text-editor\" data-id=\"594f9ac1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Please fill out the form and one of our team will be in touch to give you more details about the course and answer any questions you may have.<\/p><p>Or contact us with any queries at <strong>info@thecxacademy.org<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc4abc9\" data-id=\"dc4abc9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f8ecacf pop-form white-form elementor-widget elementor-widget-html\" data-id=\"7f8ecacf\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"5503762\",\r\n    formId: \"b26ebd79-5811-4ca5-a537-ab622bf17d0b\",\r\n    css:\".hs-form{display: flex; display: -webkit-flex; flex-wrap: wrap; -webkit-flex-wrap: wrap; margin: 0 -10px;} .pop-form.white-form .hs-input{background-color: #ffffff !important; color:#000 !important; border-radius:0; outline:none !important; box-shadow:none !important; height:47px !important; border-color:#ffffff !important;} select.hs-input{appearance: none; -webkit-appearance: none; padding:10px 15px; color:#000; background-image: url(https:\/\/thecxacademy.org\/wp-content\/uploads\/2022\/08\/down-arrow.png); background-position: right center; background-repeat: no-repeat;} .hs-input:hover, .hs-input:focus{border-color:#000 !important;} .white-form .hs-error-msg, .white-form .hs-error-msgs{font-size:13px; color:#d10000; padding:0; margin:5px 0 0; list-style:none; line-height: 1; font-weight:400 !important;} .hs-form-field, .hs_submit{margin-bottom:24px; width:100%; padding: 0 10px;} .hs-form-field label{font-weight:700;} .pop-form.white-form textarea.hs-input{height:100px !important;} .pop-form .hs-form .hs-button{background-color:#003333 !important;} .pop-form .hs-form .hs-button:hover{background-color:#002424 !important;} .pop-form.white-form .hs-form-field.hs-firstname, .pop-form.white-form .hs-form-field.hs-lastname{width:50%;} .hs_error_rollup .hs-error-msgs{font-size: 20px; padding: 0 10px; margin-bottom: 30px;} .submitted-message p{font-size: 22px; text-align: center; padding: 25px; background-color: #42ba96; color: #fff; font-weight: 700;} .hs_submit{margin-bottom:0 !important;}\"\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>December Special Offer &#8211; Sale Ends December 31st! The CX Academy Fellowship Award The CX Academy launched the Fellowship in July 2022 to celebrate CX Excellence around the globe. The CX Fellowship is the first of its kind and the highest professional accolade and distinction (FCXA) our industry offers. The Fellowship recognises leaders and those [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4743","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/thecxacademy.org\/wp-json\/wp\/v2\/pages\/4743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecxacademy.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thecxacademy.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thecxacademy.org\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/thecxacademy.org\/wp-json\/wp\/v2\/comments?post=4743"}],"version-history":[{"count":256,"href":"https:\/\/thecxacademy.org\/wp-json\/wp\/v2\/pages\/4743\/revisions"}],"predecessor-version":[{"id":14895,"href":"https:\/\/thecxacademy.org\/wp-json\/wp\/v2\/pages\/4743\/revisions\/14895"}],"wp:attachment":[{"href":"https:\/\/thecxacademy.org\/wp-json\/wp\/v2\/media?parent=4743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}