
Great CX doesn’t just happen. It’s driven by teams who understand the customer, work together and take meaningful action. Blended learning helps CX professionals develop the right skills while giving them the support and freedom to work through real challenges and find practical solutions.
Every organisation has their own challenges and priorities when it comes to CX. That is why we were proud to deliver an in-person Customer Experience Masterclass for the team at Stora Enso in Helsinki recently.
This event is a perfect example of our blended learning approach, which combines the flexibility and depth of our globally recognised online CX courses with customised in-person training tailored to each company’s specific needs. The Stora Enso session was not just a training seminar but a collaborative experience designed to create real impact for CX professionals looking to take action on their customer challenges.

As Ida Hallberg, Business Excellence Analyst at Stora Enso, shared:
“We had the great opportunity of having a Customer Experience (CX) Masterclass conducted by The CX Academy. Michael’s expertise and passion for customer experience were evident throughout the session. The workshop provided our team with valuable insights and supported our journey towards achieving CX excellence. We left with new perspectives and a better understanding of how to create exceptional experiences for our customers.
We would like to express our sincere gratitude to both Michael and Lee for their exceptional collaboration and the value they brought to our event. We are truly thankful for your outstanding delivery from start to finish. It was a pleasure to work with you. We highly recommend The CX Academy for any organisation looking to enhance their customer experience strategy and drive business growth through Customer Experience.”
Thank you to Ida Hallberg and the Stora Enso team for their warm welcome and engagement. We would also like to acknowledge The CX Academy’s Michael Killeen and Lee Muldowney, who led the session with expertise and passion.

Why Blended Learning Works in Customer Experience
Blended learning gives participants the best of both worlds by allowing them to learn at their own pace, work on specific company-related content, while also engaging with CX experts in an interactive setting. This results in effective learning which is personalised to participants’ priorities and challenges.
Our Customer Experience Masterclass nurtures connection, discussion and problem solving. While our online courses provide you and your colleagues with the knowledge and tools to deliver CX Excellence consistently and at scale. This blended approach continues to deliver measurable results across industries worldwide.
For CX teams, one of the biggest challenges is alignment. Different departments often view the customer experience through their own lens. Blended learning gives people a shared language, a practical toolkit and the space to connect theory with what is happening on the ground. The combination of self-paced online learning and a face-to-face workshop means everyone comes in prepared, engaged and ready to contribute.

Let’s Create Exceptional Customer Experiences Together
Blended CX training is helping organisations worldwide improve how they serve customers. If you’re part of a CX team, want to level up your customer impact and are interested in a personalised Customer Experience Masterclass for your team, we’d be happy to prepare a customised proposal that meets your needs and help bridge the gap between CX goals and real outcomes.
